What Is the 1% Rule in Marketing? Why Most People Don’t Buy (And How to Fix It)

Summary The 1% rule in marketing states that only a small percentage of your audience, often around 1%, is ready to take immediate action at any given time. The remaining 99% may be interested, but they are still researching, comparing, or waiting. Understanding this principle helps businesses build smarter marketing systems that nurture prospects over […]

What Does a Marketing Agency Do?

Summary A marketing agency is a team of experts and specialists who help businesses grow by strategically attracting the correct type of audience that a business needs and they are able to accomplish this by creating posts and ads on social media that shows that the business has a strong and trustable brand image. In […]